Stan Smith

Content creation

Between 2012 and 2018 I was running my own brand and attracting traffic to our online store with a content section. I frequently illustrated content to support the ‘Stories’ we published and these sketches were on the rise of popularity of the Stan Smith sneaker.

The drawings were digitally sketched and coloured then layered with textures and selective colour.

My Process


Creativity and authenticity are important to me as an illustrator. I like to start working from an analogue starting point, back to basics with pen and ink.

I use all sorts of materials but love working with brush and ink, watercolour, felt tip, acrylic, gouache and simple old fine liner pen on paper.

My process involves using hand drawn line work in my sketches that allows the finished illustration to retain a fresh look, whilst being digitally sound and scaleable. Often I see digital illustrations looking too clean, removing the human element from them.  I prefer to work bridging that space.

I colour a lot of the work digitally but will often hand paint colour elements too, building up the work in layers.

I scan, edit and finish work passing my sketch between Adobe Illustrator and Photoshop to colour, edit, tweak and adjust until I am happy with it.